Section 7 Image Gallery

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Image 14, 14b

Victory Patterns Contour Farming
and
Your Farm Can Help

In these posters, created by the USDA for the Food for Freedom campaign, the photographs of smiling farmers and modern equipment (including aircraft) contrast with the regional, instruction-heavy farm posters from WWI.

The inclusion of aircraft on these posters was a visual way to equate farming with the modern war effort without using the explicit, military-like phrases used in farm front posters from WWI. The top middle poster, however, includes a little bit of Morse code: the letter "V" (for Victory). With this insight, the poster reads "V in the air" and "V on the land."

USDA, 1942.

Source: Special Collections, National Agricultural Library