Credits

Concept, research and writing of exhibit
by Cory Bernat.

Planning, design and coding of online exhibit by Cory Bernat.

E-mail Cory feedback about exhibit content or the website: 1goodpotato (at) gmail.com

Generous access to the posters of the Special Collections of the National Agricultural Library granted by Susan Fugate and her staff.

Poster images used with permission from the Special Collections of the National Agricultural Library. Contact NAL's Special Collections for reproductions or questions about their holdings.

Footnotes

1. George Creel, How We Advertised America (1920; reprint, New York: Arno Press, 1972), 133.

2. John S. Pardee quoted by Maxcy Robson Dickson, The Food Front in World War I (Washington, D.C.: American Council of Public Affairs, 1944), 26.

3. Woodrow Wilson statement on the Lever Bill quoted in New York Times, May 20, 1917, section 1, p. 1.

4. George Nash, The Life of Herbert Hoover: Master of Emergencies 1917-1918 (New York, W.W. Norton & Company, 1996), 45-6.

5. Roland Marchand, Advertising the American Dream: Making Way for Modernity 1920-1940 (Berkeley: UC Press, 1985), 153.

6. George Creel, How We Advertised America (1920; reprint, New York: Arno Press, 1972), 4-5.

7. Robert Wiebe, The Search for Order 1877-1920 (New York: Hill and Wang, 1967), 181.

8. Herbert Hoover quoted by Maxcy Robson Dickson, The Food Front in World War I (Washington, D.C.: American Council of Public Affairs, 1944), 15.

9. Harvey Levenstein, Revolution at the Table: The Transformation of the American Diet (New York: Oxford University Press, 1988), 138.

10. Deborah Fitzgerald, Every Farm a Factory: The Industrial Ideal in American Agriculture (New Haven: Yale University Press, 2003), 35.

11. Reprinted in Creel, How We Advertised America, 140-1.

12. Maxcy Robson Dickson, The Food Front in World War I (Washington, D.C.: American Council of Public Affairs, 1944), 26.

13. Uncredited photograph linked by Michael Leven, "Cigar Store Promoting World War I Gardens," http://www.cityfarmer.info/2009/12/03/cigar-store-promoting-world-war-i-gardens/ (accessed December 2009).

14. Robert S. Lynd, “The Consumer Becomes a 'Problem,'” Annals of the American Academy of Political and Social Science 173 (May) 1934): 4.

15. See "Our History: 1930s," consumerreports.org website, http://www.consumerreports.org/cro/aboutus/history/printable/index.htm (accessed March 2009).

16. Quoted by T. Jackson Lears, Fables of Abundance: A Cultural History of Advertising in America (New York: Harper Collins, 1994), 243.

17. Neil Lerner quoted in Joseph Horowitz, liner notes, The Plow that Broke the Plains and The River: The Original Pare Lorentz films with newly recorded soundtracks of the classic scores by Virgil Thompson, DVD (K&A Productions Ltd., 2007).

18. Marvin Heiferman, “Everywhere, All the Time, for Everybody,” in Image World (New York: Whitney Museum of American Art, 1989), 24.

19. R. Douglas Hurt, American Agriculture (Ames: Iowa State University Press, 1994), 290-1.
See also Bill Ganzel, “New Deal Farm Laws,” http://www.livinghistoryfarm.org/farminginthe30s/water_10.html (accessed December 2009).

20. Young & Rubicon, Inc., How to Make Posters That Will Help Win the War: Recommendations for the National Advisory Council on Government Posters of the Graphics Division, Office of Facts and Figures, Washington D.C.. New York: Young & Rubicon, Inc., 1942.

21. Roland Marchand, Advertising the American Dream: Making Way for Modernity 1920-1940 (Berkeley: UC Press, 1985), 152-3.

22. See Robert Griffith, “The Selling of America: The Advertising Council and American Politics, 1942-1960,” The Business History Review 57, n. 3 (Autumn, 1983).

23. William Golden quoted by Cipe Pineles Golden, Kurt Weihs, and Robert Strunsky, eds., The Visual Craft of William Golden (New York: George Braziller, 1962), 61.

24. See Meg Jacobs, “'How About Some Meat?': The Office of Price Administration, Consumption Politics, and State Building from the Bottom Up, 1941-1946,” The Journal of American History 84, No. 3 (Dec., 1997).

25. Francis Brennan letter to Elmer Davis, 6 April 1943, general corresp., folder: D 1941-43, box 1, Pringle papers, LC, cited in Fox, Madison Avenue Goes to War, 52.

26. Roland Barthes, Mythologies, Trans. Annette Lavers. (New York: Hill and Wang, 1972), 143.

27. See Stuart Murray and James McCabe, Norman Rockwell's Four Freedoms: Images That Inspire a Nation (Stockbridge, MA: Berkshire House, 1993).

28. Elmer Davis, “War Information,” War Information and Censorship (Washington, D.C.: American Council on Pubic Affairs, 1943), 45.

29. Judith Russell and Renee Fantin, Studies in Food Rationing (Washington, D.C.: Office of Temporary Controls, Office of Price Administration, 1947), 86-87.

30. R. Douglas Hurt, American Agriculture (Ames: Iowa State University Press, 1994), 276.

31. See William L. Bird and Harry R. Rubenstein, Design for Victory: World War II Posters on the American Home Front (New York: Princeton Architectural Press, 1998), ch.3.

32. Amy Bentley, Eating for Victory: Food Rationing and the Politics of Domesticity (Chicago: University of Illinois Press, 1998), 38, chapters 1-3.
See also Maureen Honey, Creating Rosie the Riveter: Class, Gender, and Propaganda During World War II (Amherst: University of Massachusetts Press, 1984).

33. Susan B. Anthony II quoted by Amy Bentley, Eating for Victory: Food Rationing and the Politics of Domesticity (Chicago: University of Illinois Press, 1998), 41-42.

34. Stephanie A. Carpenter, On the Farm Front: The Women's Land Army in World War II (DeKalb: Northern Illinois University Press, 2003), 4.

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ARCHIVAL SOURCES

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VISUAL STUDIES / VISUAL CULTURE

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WARTIMES & HOME FRONT / SOCIAL HISTORIES

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