Exhibit Title: Beans are Bullets and Of Course I can! Food Posters from the Collection of the National Agriculture Library. SECTIONS
Overview




1.
Introduction


 2.
WWI: Citizens
as Rational and Regional 3.
WWI: Posters for
the Farm Front

4.
WWI: Illustration & Explanation,
Sobering & Dutiful 5.
Posters & Propaganda Between the Wars 6.
1930-40s-WWII: Images & Emotions, Citizens as Consumers 7.
Elevating Food, Women and Responsibility During Wartime

Section 6 Image Gallery

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Image 3


Armour's Vegetole & Star Lard Advertisement and Recruitment Billboard (internal marketing samples)

This billboard recruited volunteers for the U.S. Crop Corps while simultaneously promoting Armour's Vegetole and Star Lard.

Internal marketing materials included this sample billboard and explained the idea to Armour's wholesale clients (local meat dealers).

Armour and Company, c.1943.

Source: Special Collections, National Agricultural Library