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Image 11

Magazine Ad for Skinless Frankfurters

Private companies continued to advertise during the war to align a company or industry with the war effort and to improve their image. Many businesses adopted a self-congratulatory stance, and hoped to take advantage of the good will of patriotic fervor.

Saving bread crumbs and buying packaged frankfuters may seem like compatible messages from the advertiser's point of view, but could government administrators have predicted their message about bread conservation would be used to sell and encourage consumption of pork products?

Visking Corporation, c.1943.

Source: Ladies' Home Journal, John W. Hartman Center for Sales, Advertising & Marketing History, Duke University Libraries