Section 1 Image Gallery

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Image 3 and 4

Poster Comparison:
Get A War Garden Going / Beans are Bullets — Potatoes are Powder
(World War I)
with
"Of Course I Can! I'm as patriotic as can be— and ration points won't worry me!" (World War II)

Typical of food posters produced during World War I, the first poster

• printed only two ink colors
• contains a large amount of instructional and explanatory text
• possesses a somber tone
• mentions war explicitly
• was produced regionally for a local audience

Typical of food posters produced during World War II, the second poster

• was printed in full-color
• devotes more space to image rather than to text
• exudes an enthusiastic tone
• does not mention war
• references ration points (used only during WWII)
• was produced for a national campaign under the direction of the Advertising Council, a WWII agency comprised of professional advertisers from the private sector

Extension Division, Georgia State College of Agriculture, 1917
and
Artist: Dick Williams for The Advertising Council and the National Garden Program, USDA, c.1944.

Source: Special Collections, National Agricultural Library